American Ginseng, Redefine for Modern Life
Thoughtfully sourced from Wisconsin and crafted for modern everyday life.
Meet Zenseng
ZENSENG is a modern American ginseng brand dedicated to rethinking how American ginseng is experienced today.
We work with carefully selected roots grown in Wisconsin and craft thoughtfully designed products for modern life — from traditional formats to new, more accessible forms.
We are curators, makers, and storytellers of a time-honored ingredient.
What is American Ginseng
American ginseng is a uniquely gentle root, naturally rich in ginsenosides and long valued for its calm, steady character. Compared with more stimulating ingredients, it is often appreciated for a more balanced and sustained sense of energy.
Traditionally enjoyed in teas, soups, and infusions, American ginseng can also find new life in modern formats — from sparkling teas to functional beverages.
Everyday Benefits
Naturally rich in ginsenosides, American ginseng has long been valued for qualities that feel especially relevant today — calm energy, balance, focus, and gentle everyday support.
Calm Energy
Focus
Antioxidant Support
Gentle By Nature
In The Kitchen
American ginseng fits naturally into everyday rituals — from refreshing drinks to comforting meals. These simple recipes offer approachable ways to enjoy its gentle character in modern life.
American Ginseng Iced Tea
A refreshing, modern way to enjoy the gentle character of American ginseng. Bright, cooling, and easy to make.
Ingredients:
4 American ginseng tea bags
8 cups hot water
Honey, to taste
Fresh ginger, lemon slices, and mint
Ice
Directions
Steep the tea bags in hot water for 10 minutes.
Sweeten with honey, then let cool.
Chill, pour over ice, and finish with ginger, lemon, and mint.
Berry Ginseng Smoothie
A vibrant fruit blend with a fresh, uplifting twist from American ginseng. Smooth, bright, and easy to enjoy any time of day.
Ingredients
2 cups pineapple coconut juice
1 banana
1 cup blueberries
1 cup cherries
3–4 slices American ginseng
2 tablespoons flaxseed
1 tablespoon shredded coconut
1 teaspoon vanilla extract
1/2 cup Greek yogurt
Directions
Add all ingredients to a blender.
Blend until smooth and creamy.
Serve chilled.
Mushroom Ginseng Soup
A warm, comforting soup with earthy mushrooms and the gentle depth of American ginseng. A savory way to bring ginseng into everyday meals.
Ingredients
Mushrooms
American ginseng slices
Butter or olive oil
Garlic
Vegetable or chicken broth
Cream, optional
Salt and black pepper
Directions
Sauté the mushrooms and garlic until fragrant.
Add broth and American ginseng, then simmer until the flavors come together.
Blend if desired, finish with cream, and season to taste.
Why Wisconsin Matters
With its cool climate, glacial soil, and long growing tradition, Wisconsin has become the most trusted origin of American ginseng.
All our American ginseng is certified by the Ginseng Board of Wisconsin.
Begin with ZENSENG
Explore our products, story, and journey with ZENSENG.