The finest roots come from a small region in Central Wisconsin — where soil, climate, and time converge.
Why Wisconsin
Where American ginseng reaches its highest expression.
Not all American ginseng is created equal.
A Small Region with Global Reputation
Nearly all American ginseng is grown in a small region of Central Wisconsin.
For over a century, generations of farmers have refined the craft —
passing down knowledge, practices, and standards that define its quality today.
For us, this is the gold standard.
A Land Shaped by Ice
Thousands of years ago, glaciers shaped the landscape of Central Wisconsin.
What they left behind are the mineral-rich glacial soils that cannot be replicated elsewhere.
Over years of growth, ginseng roots slowly absorb these minerals from the earth,
developing a deeper flavor, richer aroma, and greater natural potency.
A Climate Ginseng Loves
American ginseng thrives in balance.
Warm summer days, cool nights, and long, cold winters create a natural rhythm
that allows the root to rest, recover, and mature over time.
This seasonal cycle is essential, yet difficult to replicate in warmer climates.
Time is the True Ingredient
Ginseng cannot be rushed.
Each root takes years to mature — slowly developing its structure, flavor, and character underground.
At Zenseng, every root begins here, shaped by the land, defined by time.
